Merrill Builds Business Growth Through Rural Venture Program
Merrill is continuing work to strengthen its small business community through a statewide rural development program. The city joined UW–Madison’s Rural Entrepreneurial Venture initiative two years ago, one of the first 12 communities selected. “It is a longer term program that works with leadership teams in small rural communities and helps them develop a strategy for best supporting their local entrepreneurs,” shared Lisa Taylor, REV Program at UW-Madison Extension specialist. During the first phase, local leaders and business owners gathered input from across the community. That process showed Merrill has…
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